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Resasports

How to sell service over price

Looking to differentiate your sports centre or gym? We show you how to develop a value proposition focused on selling service and not price.

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Resasports

What are boutique gyms and why are they trending?

The world of fitness is constantly evolving, there’s no question. One of the latest developments in this sector is boutique gyms. But what is this new concept? How does it differ from conventional gyms? In this article we tell you a little more about this new trend that has revolutionised everything. What is a boutique […]

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Resasports

How to reduce customer wait time

If you are responsible for a gym, it is essential that you be aware of the importance of treating your customers as well as possible; after all, they are the ones who make it possible for the centre to function properly month after month. And, as we all know, time is money: both yours and […]

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Resasports

Is it really necessary to have management software in a gym?

The answer is a resounding yes. More than necessary, it’s essential. Keep in mind that having the right software can be the key for the correct management of gyms. Once you implement it, you will be able to run your sports business much more efficiently, with the possibility of personalising different functions, and speeding up […]

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Resasports

Gyms and Corporate Social Responsibility

Corporate social responsibility has always been a key factor in the management of all types of businesses. However, only today has it reached peak importance. Therefore, in this article we will explain what it is, why you should take it into account and how to include a CSR strategy at your gym. Corporate Social Responsibility: […]

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Resasports

The basic digital tools that every fitness centre should have

The fitness sector has always shown a more discreet degree of technological implementation. Today, however, we are witnessing a revolution in all types of business, including sports centres. Did you know that there are several gym resources that make it easier to attract users and improve their experience? As you can see, new developments are […]

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Resasports

A coffee with 3 entrepreneurs women

It’s always a good idea to chat with someone who has turned her passion into her job. But today, taking advantage of Women’s Day, we’re going to go a little further. We are going to talk to 3 entrepreneurs women who have made sport their way of life. Do you want to know who are […]

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Resasports

Discover how proximity marketing can boost your business

Customers are vital to your business, as you are well aware. However, do you know what customers value most in a gym? or what do you know about recruitment strategies? One stands out as rather useful for your gym: proximity marketing. In this article, we explain what it is and how it can help you […]

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Resasports

Best pricing strategies in a sports centre

For most sports centres, the monthly membership fee is the largest source of revenue in terms of total income. This means that it is essential that you know how to set prices for your sports centre. To help you in this process, we have put together an overview of the best strategies for pricing in […]

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Resasports

What do customers value most in a gym?

The customers of a sports centre are the most important part of the business. That is clear to us! If we could find out what makes them happy, we could offer them better service. And that is precisely what we are going to talk about, we are going to explain you point by point the […]