The world of fitness is constantly evolving, there’s no question. One of the latest developments in this sector is boutique gyms. But what is this new concept? How does it differ from conventional gyms? In this article we tell you a little more about this new trend that has revolutionised everything.
What is a boutique gym?
This type of gym is intended as a solution to the need to renovate and adapt to the new times.The key lies in the personalisation of functional training, in adapting to an increasingly demanding type of customer, partly due to the high level of competition in the sector.
Boutique gyms are not gyms where many people share the same space. Nor are they the place to be for almost any training discipline, let alone a supervised class. These centres are designed for a single fitness type, much more geared towards those who are dedicated to a specific style.
In recent times, these types of centres have become increasingly popular, replacing large, multi-purpose spaces with smaller rooms. This has allowed them to better support themselves despite the restrictions imposed by COVID-19. In fact, they are seen by consumers as a safer option for indoor sport.
Generally, these gyms are characterised by maximum personalisation. The classes are therefore made up of very small groups, which usually do not exceed 10 people. So, it is possible to work more on the progress of each student. It is a variant of personal trainers that is more cost-effective for gyms and customers.
Boutique gym craze hits Europe
Over the last few years, this concept has made its way out of the United States, where it has become very popular. In Europe, Anglo-Saxon countries have explored it the most. Spain is still in the early stages of discovering it, but it is gradually spreading throughout the country.
There is no doubt that the future of the sector is very optimistic in this respect. Just look at how the sixth wave of the coronavirus, with its devastating effect, failed to halt this upward trend. What does this mean? Basically, that new customers continue to increase. This makes the sector more confident in implementing this new style.
What is the difference between a boutique gym and a traditional gym?
Boutique gyms aim to offer an alternative to traditional indoor sport, as the use of technology, the training method and the space set them apart. All this means that the customer receives a more intimate and more specific service. Also, offering these new solutions means attracting a new audience that is looking, above all, for almost individualised attention.
Let’s look at the four most important features of these new types of gyms:
1- Autonomy vs accompanied
Conventional fitness spaces tend to focus on autonomy. In other words, each user does their routine independently and as they please. This is one of the features most valued by customers, but there are those who are not entirely comfortable. To solve this issue, boutique centres rely on accompaniment.
In facilities like this, classes are held in small numbers. However, the range of targeted activities is not as wide, as this universal characteristic is not the goal. It therefore includes a range of five or six that are likely to be successful and several shifts are set up.
2- Size and format
Conventional gyms are generally much larger. This can be seen as an advantage, although it is not always the case. In fact, smaller spaces that develop the boutique concept require a higher fee for personalisation and the expense of maintenance and cleaning is significantly lower.
In terms of the format of these centres, they do not have a wide range of facilities. In particular, there is no swimming pool or weight room. Instead, there are usually one or two rooms adapted to functional training, that offer an intimate and specialised service, as they only allow small groups.
3- Important specialisation
Boutique centres are much more specialised and have an expert professional for each area. This is another reason for its small size: the aim is to gain in quality, with quantity taking a back seat. The instructors have a general training foundation, but have a preparation adapted to a very specific type.
This has a very positive impact on the quality of their work with customers. It translates into a much more valued accompaniment, supervision and training for the consumer. For gyms, it is a way to put the human factor first through their professional team.
At the same time, this degree of specialisation allows even professionals to advance. This avoids the feeling of stagnation that often accompanies them in traditional gyms. Of course, any profile, even those with no previous knowledge, can enrol in these centres.
4- Technology in the service of sport
Putting technology at the service of sport is another of its most important characteristics. It’s all about the latest innovations, such as smart management. Customers often receive wearables for hire, such as measuring bracelets or similar. It is also intended to complement face-to-face work with online classes via an app.
During the course of lessons, classrooms are often equipped with a variety of resources. We are not just talking about an audio and lighting system that supports performance. The key is to provide nutritional support through specific analyses or advice given via apps.
In short, the boutique gym is a concept destined to dominate the fitness sector in our country that will require adapting to the new times and developing new solutions. With the right approach, this modality will make it possible for many businesses to advance within a sector that is becoming increasingly competitive. Undoubtedly, conventional gyms will soon give way to a new generation of centres.